Table of Contents
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Introduction
- What's Changing in Your Atlassian Cloud Pricing?
- Breaking Down the Atlassian Price Increase 2025
- Understanding the Value Behind Atlassian Cloud Pricing Changes
- Special Considerations in the Atlassian Cloud Pricing Updates
- How Empyra Can Help You Navigate These Changes
- Managing Your Transition Timeline
- What This Means for Your Organization
- How Empyra Supports You Through This Transition
- Turning Price Changes into Value Opportunities
1. Introduction
As your trusted Atlassian Platinum Solution Partner, Empyra wants to keep you informed about the upcoming Atlassian Cloud pricing changes taking effect from October 15, 2025. We understand that these updates may influence your budgeting and planning processes, and we're here to help you navigate them confidently while unlocking the added value and enhancements they bring to your Atlassian experience.
Having worked with hundreds of organizations on their Atlassian journey, we know how important transparency and early communication are. That's why we're sharing everything you need to know about the Atlassian price increase 2025 well before it takes effect.
2. What's Changing in Your Atlassian Cloud Pricing?
Understanding which products and pricing tiers are being updated empowers you to plan strategically and optimize your budget for greater value.
Which Atlassian Products Are Included in the 2025 Pricing Update?
The Atlassian Cloud pricing updates apply to many of the essential tools your teams use daily, bringing enhancements, new capabilities, and opportunities to optimize your setup:
- Jira across all plans (Standard, Premium, Enterprise)
- Confluence for all subscription tiers
- Jira Service Management comprehensive updates
- Bitbucket Standard and Premium plans
- Atlassian Guard with restructured pricing tiers
- Teamwork Collection Premium and Enterprise plans
- Government Cloud offerings for public sector organizations
At Empyra, we’re already partnering with our clients to proactively review their subscriptions and align them with the upcoming pricing enhancements for maximum value.
Important Dates You Need to Know
Here's when these Atlassian Cloud pricing changes will roll out:
- August 19, 2025: Atlassian will email you directly about these changes
- September 30, 2025: You'll receive a reminder notification
- October 15, 2025: New pricing becomes effective
3. Breaking Down the Atlassian Price Increase 2025
Here’s a clear breakdown of the updated pricing across Atlassian product tiers, organized by subscription level to help you plan and budget with confidence.
Standard Plan Changes
For organizations using Standard plans, the Atlassian price increase in 2025 will be moderate:
- Jira Standard: 5% increase
- Confluence Standard: 5% increase
- Jira Service Management Standard: 5% increase
- Guard Standard: 5% increase
Premium Plan Adjustments
Premium subscribers will see these Atlassian Cloud pricing changes:
- Jira Premium: 7.5% increase
- Confluence Premium: 7.5% increase
- Jira Service Management Premium: 7.5% increase
- Bitbucket Standard & Premium: 10% increase each
- Teamwork Collection Premium: 7.5% increase
Enterprise Plan Updates
Enterprise customers face the most significant Atlassian Cloud pricing updates:
- Jira Enterprise: 7.5% to 10% increase (depending on user count)
- Confluence Enterprise: 7.5% to 10% increase (varies by seating tier)
- Jira Service Management Enterprise: 7.5% increase
- Teamwork Collection Enterprise: 7.5% to 10% increase
Our Empyra team can help you evaluate how the updates apply to your specific configuration and user count, ensuring clarity and confident decision-making.
4. Understanding the Value Behind Atlassian Cloud Pricing Changes
These price increases aren't arbitrary—they reflect substantial product improvements and new capabilities that many of our clients are already using to drive significant business results.
Why Is Atlassian Increasing Prices?
As your Atlassian partner, we've witnessed firsthand the incredible innovations Atlassian has delivered over the past year. These Atlassian price increase 2025 adjustments reflect genuine value improvements that many of our clients are already benefiting from.
Revolutionary Jira Improvements
These enhancements focus on streamlining workflows and improving user experience across all project management activities.
- 159 new features launched in the past 12 months
- Completely redesigned work items that our clients say save hours weekly
- Enhanced list views make project management more intuitive
- Public intake forms streamlining how external requests come in
Real Results from Organizations Like Yours
We love sharing success stories from Atlassian clients who've embraced these Atlassian Cloud pricing improvements:
We love sharing success stories from Atlassian clients who've embraced these Atlassian Cloud pricing improvements:
Client Success: Clearwater Analytics
This financial services company leveraged Atlassian Intelligence to automate complex workflows and dramatically reduce manual work across their organization.
- 60 hours saved per stakeholder every month
- Automated workflows using Atlassian Intelligence
- Dramatic productivity gains across their entire organization
Client Success: Nextiva
By standardizing processes across teams and leveraging Atlassian's collaboration features, this communications company achieved remarkable efficiency gains.
- $50,000 in annual savings through better standardization
- 100 hours saved yearly through improved processes
- Seamless cross-team collaboration that transformed their operations
Client Success: Air France-KLM
This global airline leveraged Atlassian's enterprise capabilities to improve operations, security, and compliance across their massive organization.
- $600,000 yearly cost reduction through enhanced operations
- 99.95% uptime, ensuring business continuity
- Enhanced security and compliance meet strict industry requirements
5. Special Considerations in the Atlassian Cloud Pricing Updates
Guard Pricing Restructuring
Beyond the standard Atlassian price increase 2025 changes, Guard is getting a complete overhaul:
- Aligned pricing tiers for annual plans (2,000-10,000 seats)
- Expanded support for up to 100,000 users
- Better enterprise scalability for rapidly growing organizations
International Pricing Adjustments
For our global clients, there are additional Atlassian Cloud pricing considerations:
- Updated Japanese yen exchange rates align with USD pricing
- Consistent global pricing across Cloud and Data Center products
- Simplified international purchasing for multinational organizations
6. How Empyra Can Help You Navigate These Changes
As your trusted Atlassian partner, we're here to ensure these pricing changes become an opportunity for optimization rather than just an increased expense.
Immediate Steps We Recommend
As your Atlassian partner, here's what we suggest for the Atlassian Cloud pricing updates:
- Schedule a consultation with our team to review your current setup
- Analyze your usage patterns to optimize your subscription
- Explore early renewal options if timing works in your favor
- Review new features you might not be using yet
- Plan budget adjustments for the October effective date
Strategic Opportunities to Consider
These Atlassian price increase 2025 changes also present opportunities:
Portfolio Optimization
Review your current Atlassian setup to identify potential cost savings and configuration improvements that could offset pricing increases.
- Audit your current licenses - are you paying for unused seats?
- Explore consolidation opportunities with the Teamwork Collection
- Consider plan upgrades to access premium features that could save money elsewhere
Feature Utilization Assessment
Many organizations discover they're not maximizing their existing Atlassian investment, missing opportunities for automation and efficiency gains.
Many of our clients discover they're not using features they're already paying for:
- Automation capabilities that could eliminate manual work
- Integration options connecting your existing tools
- Advanced reporting provides better business insights
- AI-powered features streamlining daily workflows
7. Managing Your Transition Timeline
Understanding critical deadlines and quote limitations empowers you to plan strategically and make the most of your Atlassian investments.
Critical Deadlines for Current Quotes
If you have open quotes or pending purchases, here's what you need to know about Atlassian Cloud pricing:
New Purchases and Upgrades
- Existing quotes must be used by November 13, 2025
- 30-day extension maximum from the October 15 effective date
- Quote modifications after October 14 will use new pricing
Renewal Timing
- Renewal quotes can extend until January 12, 2026
- 90-day maximum extension for renewal orders
- Strategic timing can lock in current rates
Our Empyra team can help you navigate these deadlines and make the best decisions for your organization.
Best Practices We Recommend
Based on our experience helping clients through previous Atlassian Cloud pricing updates:
- Don't wait until the last minute - popular features get backlogged
- Consider annual commitments for better pricing stability
- Review your roadmap - upcoming projects might need additional features
- Plan team training for new capabilities you'll be paying for
8. What This Means for Your Organization
These pricing updates offer an opportunity to reassess both your immediate budget planning and long-term technology strategy, making it essential to understand their full financial and operational implications.
Budget Planning Considerations
We know budget planning is crucial, especially with the Atlassian price increase 2025 changes:
Short-term Considerations
- Calculate exact increases for your specific configuration
- Review quarterly budgets to accommodate changes
- Consider the timing of renewals and new purchases
- Plan for potential user growth that might affect pricing tiers
Long-term Value Assessment
Our clients consistently report that Atlassian Cloud pricing investments pay for themselves through:
- Reduced manual work through automation
- Faster project delivery with improved collaboration tools
- Better decision-making with enhanced reporting and analytics
- Improved security and compliance, reducing risk costs
Making the Most of Your Investment
As your Atlassian partner, we want to ensure you maximize value from these Atlassian Cloud pricing updates:
Immediate Actions
- Feature audit - identify underutilized capabilities
- Training needs assessment - ensure teams know how to use what they have
- Integration review - connect Atlassian tools with your other systems
- Workflow optimization - streamline processes using new features
Strategic Planning
- Roadmap alignment - match Atlassian capabilities with business goals
- Scaling preparation - plan for growth in users and complexity
- Change management - help teams adopt new features effectively
- ROI measurement - track improvements to justify investments
9. How Empyra Supports You Through This Transition
Our experienced team provides personalized guidance and ongoing support to help you maximize value from your Atlassian investment despite the pricing increases.
Our Commitment to Your Success
As your trusted Atlassian partner, we're here to help you navigate these Atlassian Cloud pricing changes successfully:
Personalized Consultation
- Personalized pricing review for your organization
- Custom recommendations based on your usage patterns
- Strategic planning sessions to maximize your investment
- Timeline management to optimize renewal timing
Ongoing Support
- Feature training to help teams use new capabilities
- Integration assistance connecting Atlassian with your other tools
- Optimization reviews, ensuring you're getting maximum value
- Proactive monitoring of new features that could benefit your organization
Next Steps with Empyra
Ready to prepare for the Atlassian price increase in 2025? Here's how we can help:
- Schedule a free consultation to assess your current setup
- Get a personalized breakdown of how the updates apply to your setup
- Explore optimization opportunities to offset pricing increases
- Develop a transition plan that minimizes disruption
- Access ongoing support to maximize your Atlassian investment
10. Turning Price Changes into Value Opportunities
While Atlassian Cloud pricing increases are never welcome news, they reflect genuine improvements in the platform that can deliver significant value to your organization. The key is approaching these changes strategically, with a full understanding of both the costs and benefits involved.
At Empyra, we've helped hundreds of organizations navigate Atlassian pricing changes while maximizing their platform investment. These Atlassian Cloud pricing updates represent an opportunity to reassess your current setup, optimize your configuration, and ensure you're getting maximum value from your Atlassian investment.
The Atlassian price increase 2025 effective date of October 15 is approaching quickly, but with proper planning and expert guidance, your organization can not only absorb these changes but use them as a catalyst for improved productivity and collaboration.
Don't let these Atlassian Cloud pricing changes catch you unprepared. Contact Empyra today to schedule your consultation and develop a strategy that turns potential challenges into competitive advantages. Our team is ready to help you make the most of your Atlassian investment, both now and in the future.